Ralph Lauren and Prep cool
With shows like Gossip Girl being all the rage , The prep school look of course makes it's way to the fashion world with Ralph Lauren as one of its major well suited ambassadors.
I have always had an intense admiration for the RL label's styling and merchandising.They should be called branding 101. I remember visiting their headquarters in NYC and seeing plaid walls,leather chairs dim lighting even the freebie M&M's were color coordinated, their store same thing, even the maintenance guy is hosing the store front sporting a branded Polo and rainboots. For fall the uniform schoolgirl look is an option,although for yours truly who had to rock a tie and pleated skirt for pretty much all her teens,I can only think of one option where I might revisit the school girl... ; )
Both pieces available at Ralph Lauren.com