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Posts tagged ‘Y’OH’

Q&A: Designer Kara Messina Of Y’OH Talks To HighSnobette

15 August 2012, 03.36 | Posted in Design, Designer Collaboration, Fashion, activewear, streetwear | 1 comment »


Y’OH founder and designer Kara Messina ends her Miadidas video with a shout out out to “all the sisters who are stepping up.”  As part of Adidas’s London-based customization crew, Messina is shown above discussing the inspiration behind the Adidas boxing kicks she customized in tribute to the first-time addition of female boxers to the recently-completed London Olympics.  HighSnobette was excited to quiz Messina about her views on design:

What is you relationship with streetwear and menswear ?
My relationship with fashion in general started at quite a young age. I was writing letters to Versace (he didn’t reply) when I was about 12. So I have pretty much dedicated my life so far to studying it. My interest in fashion very much lies in its impact on people, how it connects us and how we make use of it…

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