
L.A Gear just launched their new site! The re-launch of the label kinda worries me tough…I still want a pair of those pink and white hi-tops with pink & white shoe laces, and I am very excited to see them come back!
But the thing is that LA GEAR was a symbol of the "Cool Urban Girl"as you can see on the picture above, and today that girl looks very different: she’s prolly rocking a vintage tee,super skinny J brand or Paige jeans, hi top Nikes or Jordans, a Chanel or LV bag,with Super or Marc Jacobs shades,you get the picture.So, in a nutshell that girl loves fashion , shops everywhere,reads highsnobette(had to go there LOL) among other sites and prolly has her own…
Appealing to the nostalgia of the brand might not get them too far if that is all their marketing efforts will entail ,hopefully not…starlets who rock kicks Like, Rih Rih,Cassie,La Lohan ect should definitely be on their roster If they want to reach the women who born in the 90’s …
