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Posts tagged ‘Wardencliffe’

Wardenclyffe x Bijules ‘Amasia’ Film

14 July 2011, 13.47 | Posted in Accessories, Art, Fashion, Film | No comments »

Enjoy a look a the phenomenal Bijules’ latest project, Amasia as told to Vogue Italia–visually stunning in every way:

“I want to upset the quietness of the gold industry’s ’sacredness,’” explains the designer, introducing her film Amasia – Possible Future Supercontinent After Actual Earth directed by Robert Hamada with art director Guido Callarelli.

“With Amasia I wish to combine the force, at times brutal, of nature, to the purity of jewels. This market segment must reinvent itself all the time to live on and I want to be part of such transformation,” adds Jules Kim, while she explains that to get in the gold industry she has to carve out her space, breaking traditional barriers, beyond all expectations.

“I had the need to tell a story without limitations. For those who create jewelry it’s easier to portray a model wearing the collection,” she says smiling before the unstoppable flow of her film’s images.

The true leading lady of the video is nature, with all its power, uncontaminated and sublime. “Shooting the video in Iceland has been something unforgettable. I had never seen so much beauty,” says the jewelry designer that, despite New York’s schizophrenic rhythms, reveals a deep fascination for that remote island.
“I chose to go beyond people’s expectations, I wished to stimulate their perception with something unexpected so that they will ask themselves who they are and what they will become …”