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Posts tagged ‘Superga’

Video: Rita Ora for Superga Spring/Summer 2013 Campaign

18 March 2013, 14.57 | Posted in Shoes | 2 comments »
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Rita Ora is the new face of the Superga Spring/Summer 2013 Campaign. Today we can present to you an exclusive video of the artist, featuring behind the scenes material from the production of the campaign. Taking over from Alexa Chung, the new campaign looks promising and certainly makes for a nice push of the iconic shoe brand.

Watch the exclusive video now here above.

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Mary-Kate & Ashley Olsen Creative Directors For Superga

12 September 2011, 18.39 | Posted in Designer Collaboration, Designer news, Fashion | No comments »

olsens 540x360 Mary Kate & Ashley Olsen Creative Directors For Superga

Hot off the presses is the news that Steve Madden tapped  Mary-Kate and Ashley Olsen as creative directors for Superga North America:

The Olsens are tastemakers, and people pay attention to what they’re thinking and what they’re wearing,” Madden told Footwear News last week. In their new roles, the pair will oversee all creative and marketing initiatives, as well as have oversight for distribution. The line is targeted to upscale department stores and high-end speciality boutiques.

“We hope to introduce a fresh perspective to this iconic collection, while honoring Superga’s legacy of timeless design,” Ashley Olsen said in a statement.

More via FN.

Alexa Chung For Superga

30 March 2011, 16.51 | Posted in Chicks with Kicks, Sneakers, advertisement | 4 comments »

Superga looks to Alexa Chung to sprink her magic fairy fashion dust on the brand, which has struggled to make headway in the U.S. market (not sure how it’s held up in Europe–probably better as it’s Italy-based). Whether or not she succeeds in upping the brand’s profile on our side of the pond, it’s nice to see a woman known for trend-setting speak to the appeal of sneakers. We’ve always found it odd that fashion mags more or less ignore the casual side of women’s wardrobes as though we only care about style as it applies to work or eveningwear.

Superga @ FFANY

06 June 2008, 15.28 | Posted in Chicks with Kicks, Fashion, Sneakers | No comments »

What I like about Italian shoe brand Superga is that it’s not only a legitimate brand with a heritage, but it’s also got love for women. Converse may dabble in femmy colors and treatments, but for Superga, there’s a clear focus on keeping up with current fashion trends.

SupergaGold Superga @ FFANY

^^Rimini in cracked pebble metallic, complete with leather lining. These babies deliver to retailers in August.

See the Rimini in silver on the other side, plus the Asti, a faux-fur lined canvas shoe
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Superga: U.S. Launch?

23 January 2008, 13.46 | Posted in Sneakers | No comments »

At the WSA (a big giant shoe show that takes place in Las Vegas) last year, one of the cutest displays belonged to Italian shoe company Superga (see below). The company wasn’t so much writing orders as introducing the idea of the brand to U.S. markets.

RTEmagicC Superga 001.jpg Superga: U.S. Launch?

^^Superga at the WSA 2007. The shoes were tied to another great Italian tradition, red Fiats.

According to my sources, it was once sold here, but was overdistributed and eventually died a slow death. It’s back now, migrating here based on the strength of its sales in Europe, where it’s been a popular alternative to Chucks. The company promises that it’s going to keep its distribution limited, and indeed, when just now I looked, the only online retailer selling it was Jildor.

I visited another Superga showcase after the WSA and there I signed up for a free pair of Superga kicks. Well, they finally arrived today in the correct size and everything. I like ‘em cause they’re something different from the same ole Converse, but the only thing is I’m starting to wonder how I feel about canvas.

RTEmagicC SupergaBox.jpg Superga: U.S. Launch?

Sincerely,

Lois: LSakany at Gmail.com
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