Snobettes Q&A With Ben Shaffer About The Flyknit Lunar 1

Last week we reported about Nike’s ‘Flyknit Experince’ taking place in the halls of a former train station in Berlin-Kreuzberg. Locals and industry people met to lace up a fresh pair of Flyknit Lunar 1’s and run along an indoor track lined with giant disco balls and a huge installation by Jenny Sabin consisting of data from Nike’s Fuelband.

Before taking the track we had the time to meet and talk to Ben Shaffer, Head of innovation at Nike, and discusses everything involved in bringing the revolutionary idea from inception to completion. Take a look on the next page to read the full interview.