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Posts tagged ‘ralph lauren’

Ralph Lauren Launches Luxury Denim

08 February 2011, 15.29 | Posted in Denim | 3 comments »

ralph lauren denim11 Ralph Lauren Launches Luxury Denim

If anyone has the credibility to launch a lux denim line, it’s certainly Ralph Lauren. Set to hit retail in July and priced from $300 to $2,000, according to WWD:

Ralph Lauren Collection Denim features a soup-to-nuts offering, from jeans to chic clothes that happen to be in denim. They include superskinny jeans, jodhpur jeggings, a denim tuxedo and a tailored trenchcoat — in dark black, indigo and distressed denim rinses and treatments like hand-coating to give some pieces a leather feel.

Still, denim is a super tricky category and this collection targets a more sophisticated customer, who isn’t exactly known for setting denim trends. Is this a pricier version of Not Your Daughter’s Jeans or something that has the potential to impact the denim market in a wider way a year or so from now? See more of the collection on the next page.

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Ralph Lauren Spring 2011 Runway Video

17 September 2010, 11.50 | Posted in Fashion Week, Runway Show | 1 comment »

Is there a more consistenly great designer? Love the suede group and the way Lauren combined dusky flannel shirts with shimmery skirts.

Rugby Ralph Lauren Fall 2010 Video (Filmed in BK!)

09 September 2010, 14.56 | Posted in advertisement, lookbook | No comments »

Ralph Lauren is in a very good place these days and you can feel the confidence oozing in this video ad, featuring looks from Rugby Autumn 2010.  Bonus points for filming it in Brooklyn’s Cobble Hill neighborhood, which is populated by folks who are pretty much Ralph’s exact target demographic. As a reference point, the neighborhood got famous for a minute when Heath Ledger and Michelle Willams made house there with their new baby a few years back.

Ralph Lauren and Prep cool

28 August 2008, 15.49 | Posted in Uncategorized | 1 comment »

 Ralph Lauren and Prep cool

With shows like Gossip Girl being all the rage , The prep school look of course makes it’s way to the fashion world with Ralph Lauren as one of its major well suited ambassadors.

I have always had an intense admiration for the RL  label’s styling and merchandising.They should be called branding 101. I remember visiting their headquarters  in NYC and seeing plaid walls,leather chairs dim lighting even the  freebie M&M’s were color coordinated, their store same thing, even the maintenance guy is  hosing the store front sporting a branded Polo and rainboots. For fall the uniform  schoolgirl look is an option,although  for yours truly  who had to rock a tie and pleated skirt for pretty much all her teens,I can only think of one option where I might revisit the school girl… ; )

Both pieces available at Ralph Lauren.com
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