One of the best parts of the Outdoor Retailer show is all the rugged Americana looks that are fashionable without even trying. All of my women who have shopped in hunting departments or at horse supply shops know of what I speak.  Here’s one image from a company called Bemidji, that makes wool coats.

Throw a funky label on there, some constrasting top stitching and exchange the black buttons for flourescent orange ones and voila, you have a hot streetwear item!

After the jump is one more image of a fashionable rep, plus a couple of really cute dogs, who are allowed to attend the show! They even give them their own show badges!