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Posts tagged ‘O-M’

WOMAN Show Paris: Objects Without Meaning Spring/Summer 2013

10 October 2012, 16.05 | Posted in Fashion, Fashion Week, Trade Show, preview | No comments »

OWM 1 WOMAN Show Paris: Objects Without Meaning Spring/Summer 2013

Here is a first look on the Spring/Summer collection 2013 from Object Without Meaning. Known for its use of only high quality materials the brand is representing the simplicity of materials and form.

The aesthetic is born out of ambivalence for our surroundings and an express need for energy, simplicity, and grace. We create a clean slate to be filled by only the most considered elements. Whereas fashions dictate the lives of masses, Objects Without Meaning leave the air clear for individuals to express their indicative nature. We accept the honesty of the present. We have no heritage, no story to tell. O-M represents nothing more than the beautiful simplicity of its materials and form.

For Spring/Summer 2013 O-M focussed on the wind element and will furnish a selection of colorful zip jackets, tees, and shorts. Not to forget its selection of jeans that just suit so well and become even more comfortable the longer you wear them. Check out our favourite pieces on the next page.

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