We had the special opportunity to take an exclusive look on the pieces from the collaboration of Maison Martin Margiela and H&M before the official presentation in New York yesterday. In an impressive showroom set-up in the penthouse of The Mondrian Soho Hotel, we were shown a collection presenting the collaborative garments and accessories for men and women, a collection just as impressing as the view from the terrace. What makes the collection so special is the focus on the five themes: “Shape & Volume,” “Over Sized,” “Process of Tailoring,” “Ambiguity,” and “Transformation” that are inspired by Margiela’s most representative pieces from the archives of the brand’s 23-year history. For example, the patterned shirt featured in the image gallery (below the flip) is from Margiela’s first collection in 1989.
Margarete von de Bosch, Creative Advisor to H&M said at the presentation:
“With these Maison Martin Margiela re-editions, some of the most important garments in recent fashion history will be made available at H&M. The pieces are incredibly accurate to the original, and prove how the most radical concept can result in fashion that is both desireable and wearable. it is a privilege for H&M to be collaborationg with MMM.”
See all images on the next page.
