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Posts tagged ‘#makeitcount’

Nike Running #MakeItCount Campaign – Recap

01 February 2013, 16.35 | Posted in Sports, activewear, fitness | 1 comment »

Nike make it count 5 Nike Running #MakeItCount Campaign   Recap
With a New Year’s resolution to be more active, the Highsnobiety and Highsnobette teams joined Nike’s global running movement to #MakeItCount. Highly motivated and equipped with the latest running gear from Nike, our teams met regularly for morning runs in the park and continued our resolution in Milan, Pitti Uomo, and Paris Fashion Week. With freezing cold temperatures in Berlin and a constant darkness outside, it was not always easy to find the motivation to stick with our goals. Fortunately, having teammates kept our spirits up when temperatures were low and our goal of running 12.5km a week was successfully met.

After four weeks, a few people from the team are happy that it’s over, but most of us – and that’s what counts – find ourselves living a more active and confident lifestyle that we plan to continue well into the new year.

Over the course of the last month, both Highsnobiety and Highsnobette followers on Instagram, Facebook, and Twitter kept up to date on the progress of our runs. For our final run we decided to do something a little bit more special. Watch the interactive video and check out our recap on the next page.

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Next Generation: Nike Flyknit Lunar+1

30 January 2013, 12.53 | Posted in Sneakers | 1 comment »

Lunar Flyknit WMNS5 Next Generation: Nike Flyknit Lunar+1
Since the launch of Flyknit last year, Nike continues to update and advance the Flyknit technology. Highsnobiety just presented the Flyknit Chukka version and we share first images of the Flyknit Lunar+1 that combines the sole unit from the LunarGlide+4 (currently used by Highsnobette for Nike’s #makeitcount campaign) and the dynamic Flywire to create one of the most stunning performance silhouettes on the market.

The Nike Flyknit+1 will be available on February 1  in serveral colors from your local Nike supplier.

More angles on the flip.

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Nike Running 2013 We Will #MakeItCount Campaign

04 January 2013, 16.38 | Posted in HighSnobette Exclusive, activewear | No comments »

Make it.count 3 Nike Running 2013 We Will #MakeItCount Campaign
For 2013 Nike continues to to reinvent the sport by setting up the next round of the #MakeItCount campaign that was first launched in 2012. Highly motivated and with a full batch of team spirit Highsnobiety and Highsnobette teams decided to participate and will #MakeItCount too. Instead of making specific global goals, we decided to set ourselves the goal of running 50 kilometers in January 2013. The most interesting aspect for us was Nike’s new approach to the sport: Running 5km a week is still better than not running at all. Damn right! So, with the ambition to quit our computers for at least 1 hour per week, we are highly motivated to put on our running shoes and join the movement. Of course we will also share the progress of our running through our Instagram, Twitter and Facebook. With the aid of the Nike + Running App we will be able to measure the progress and compare our personal performances with all other participants worldwide.

And just by the way: Nike is also asking everybody to join them and pledge how they will #MakeItCount over the next twelve months. So whether your ambition is to run that first marathon or simply do more than you did in 2012, however you and your friends choose to #MakeItCount together, let @NIKE know.

Check out the gallery on the next page for the Nike Running 2013 We Will #MakeItCount Campaign.

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