Now available is the covetable collection of Keds for Madewell featuring lovely prints we can see on our feet all Spring! See more on the flip and get yours at Madewell or Keds.

Mozambique twins and major world travelers, Cassi & Nicki, were featured in Madewell’s holiday catalog, which was followed up by this video showing the two chatting about their wardrobe favorites.

I saw these last weekend in the Madewell windows and have been thinking about them ever since.  They’re not my usual knee-jerk-luv shoes, but  paired with the casual standards of white  denim, tees and of course chambray they just work. Then again it could just be that hanging around my buddies  from the Jcrew men’s shop is rubbing off of me? Mickey Drexler and Jenna Lyons have me looking at sensible heels now? Oh my… If like me you’re kinda taken by the “Whistletops,” they are available here in three colors .

Madewell is a line that looks obvious but isn’t as available at retail as much as one might guess given how creative-types, especially fashion editors, tend to like this look: on-trend silhouettes (in this case trousers and woven tops), slim-fitting but not tight and a little earthy. Basically it’s the look pushed by Lucky magazine (at least prior to the firing of Kim France), which is good because there is need for it in the marketplace. Still, one can’t help but dream it could be just a touch edgier. More images on the next page. Via WWD.

Lots of folks are excited about Madewell’s collaboration with Alexa Chung, which will launch tomorrow. There have been some sneak peak images and here’s another one in video format. Via Racked.

J.Crew’s artsier older sister, Madewell, now has its autumn lookbook on line. This is a brand that is clearly very comfortable with what it is and where it wants to be. Right now it’s at about 15 doors, which makes it a lot easier when it comes to editing a collection. It’ll be interesting to see how big the company tries to expand the concept and what happens to it if it does.  Via Popbee. More images after the flip.