The Madewell X Alexa Chung collection launched this morning and some items are already sold out. At first glance, this collection can seem a bit underwhelming….it’s like, all the buzz for what exactly? But then upon closer examination it begins to click, like oh, those shorts and that blouse are no big deal except that they’re velvet, which is kind of neat and different without being flashy or over the top. Like we mentioned yesterday, pretty much perfect for the chain’s demographic, who perhaps is a big more grown, but still appreciates a dollop of fancy. More items after the flip.

Lots of folks are excited about Madewell’s collaboration with Alexa Chung, which will launch tomorrow. There have been some sneak peak images and here’s another one in video format. Via Racked.