We showed some of the denim looks from the G-Star Raw line, which features actress Liv Tyler as its spokesmodel. Here are some behind-the-scenes looks from the summer ad campaign, shot by Anton Corbijn. From what I can see, we’re definitely getting a look at the more serious side of Liv Tyler, who has always struck me as having a light spirit sort of in the same vein as Kate Hudson.

We made our first visit last week to G-Star’s U.S. headquarters in the heart of SoHo. The Amsterdam-based brand is still growing in the United States, but being there and seeing the collections all in one place gave me a feeling of how huge it is worlwide (6,300 points of sale in 65 countries). The brand has been focused on raising the profile of its women’s line and part of that effort includes bringing on board Liv Tyler in March as its first official celebrity spokesperson for G-Star Raw for women, the company’s premium sportswear line. Here you’re seeing photographs of her first line, which is mostly denim, but also some tops. I gotta say, you don’t get more perfect than the skirt featured on this page.

More images from the line after the flip.