We posted the announcement last week that Carol’s Daughter was rolling out a new “polyethnic” marketing campaign, featuring Cassie, Selita Ebanks and Solange Knowles. At the time, we also predicted the campaign would ruffle some feathers and indeed comments were hot and heavy here, here and here.

Posters were ticked off for a few different reasons but mainly because the campaign was labeled polyethic but featured models who were all the same light shade. In the video above, Carol’s Daughter founder, Lisa Price, sits down with the threesome and attempts to do some clean up in aisle 4, featuring a whole mess of hurt feelings. She zeroes in on the theme of hair though once again, folks are going to point out that among the three ladies, there isn’t a lot of texture diversity.

Brooklyn-born beauty line, Carol’s Daughter, founded by Lisa Price (who started selling at street fairs assisted by a friend of mine!), recently announced plans for a new marketing campaign featuring Solange Knowles, Selita Ebanks and Cassie. According to Steve Stoute (yes, the music industry guy), who is the lead investor, the model’s were chosen for their “polyethnic” backgrounds:

“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.”

That may be true, but given racial politics in America, it’s hard to believe that the message behind this campaign isn’t going to ruffle some feathers since making claims to be “mixed” is still viewed by many as a politically incorrect attempt to escape being black. So….let’s see what discussions arise from this, but complete silence would suprise me.