Levi’s staged a presentation of their Autumn 2011 men’s and women’s collection in a fun setting last night, allowing the ease and the comfort of the be apparel to be expressed. The presentation was complemented by an appearance by performance artist the Bumbys who unapologetically typed their thoughts on the attendees looks (That was fun). The featured denim was dark, mostly slim with sleek stand outs like a short sleeved jumpsuit you will see on the flip. Images via Jacob Breinholt.

Looking through this look book I could not help but focus  of the this classic denim jacket . Trends come and go but the iconic  slim denim jacket  really always looks good.  Autumn/Winter 2010 marks Levi’s continual focus on remaining who they are : A classic icon,  and not try too hard. A closer look at the women’s looks on the next page via denimology.

A couple of years ago  Levi’s printed a tees titled “we were here first” As simple as the graphic tee was,  it echoed to me  the willingness of this’Icon’ brand to take hold of it’s heritage and stay true to istself. For Autumn/Winter 2009 the women’s collection illustrates this purity of denim’s aesthetics with slight ‘lived-in details’. Because let’s face  it , some of these fast fashion denim styles with extreme tearing and bleaching will not make it through two seasons . On the next page a closer look at Levi’s A/W ‘09 woman styles.