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Posts tagged ‘Levis Curve ID’

Levi’s Introduces The Curve ID Bootcut Skinny Jeans With Film ‘Perfect.We Are Not The Same’

08 August 2012, 22.20 | Posted in Denim, Fashion, HighSnobette Exclusive, advertisement | No comments »

Many of us said we would never go there , the first time we saw skinny jeans (yours truly included), vowing to stay faithful to our bootcuts, bell bottoms and straight legs. Fast forward a couple years and most of us are still wearing our skinny jeans, even as runway designers have pushed for new flares and  bell bottoms for a few seasons.

As an update to the well-loved, body-hugging silhouette Levi’s has introduced the  Curve ID Bootcut Skinny, featuring a skinny silhouette that elongates the leg with  a sexy rock ’n’ roll look. These are the skinny jeans that will fall nicely over your ankle boots!

To celebrate the new style and its Autumn 2012 collection, Levi’s tapped director Stephanie DiGuisto to create the above film celebrating the beauty of individualit,  titled Perfect. We are not the Same. Showing women and denim in a way that is beautifully poetic in way where sexiness and strength is implied but never forced. See stills on the flip.

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