Given Lamb designer Gwen Stefani’s own personal design vision, one would guess her fashion line would be a walk in the park, especially given how widely she is loved and admired and how there is a geniune dirth of designers addessing her look–street-inspired, sassy and smart. And while there are pieces that speak to the fashion she is best known for, her shows seem to veer wildly from season to season and  within any given collection attempts to do too much. Which could be why her line has struggled to find a home at retail. We wish that were otherwise!

The metal heel and the choice of brown makes these sandals  perfectly appropriate for the  urban safari/ army surplus looks that are  filtering though fashion lately. The Dominica sandals by LAMB   via Dj premium.A closer look on the next page .

When attending the trade shows, I always intend to take candids of the fashionable folks strolling the floors, but you’d be surprised if you haven’t been to the shows because it’s not always easy to find photo-worthy walkers! For a lot of attendees, it’s a work event and they’re wearing comfy (read: b-o-r-i-n-g) footwear. The one exception was New York’s Coterie. That crowd was much more dressed up, but then again the labels that show there are higher end and the crowd is older. Alas, I forgot my camera that day. The image above was worn by a LAMB rep at the Project show in Vegas. After the flip some candids of Chloe boots, Jeffrey Campbell wedges and and a couple of other cute styles spotted at Magic (also held in Vegas), Project and Compass (in New York).

For the Fall 2010 Lamb collection all the iconic Gwen themes like plaid and military were present and as always, freshened via current silhouettes like one-shoulder tops and harem-influenced bottoms. It’s a sharp, very-ready-to-wear collection.  Clearly Lamb’s issues are not the fashion as it appears on the runway, but more its positioning at retail, where it still seems to be struggling to find a pricepoint that makes sense for its level of cache. It’s never easy to crossover from one lane of success to another (”I’m a rock icon, no wait, a designer!”), though I give Gwen a lot of credit for have more success than most. She is one tough, never-give-up cookie.

Image source: Style.

More images after the flip, including one of the head diva in charge, Mz. Stefani.

Finally!!! A sign that LAMB, the clothing line did not disappear, unlike their site. Gwen Stefani presented her Spring/Summer 2010 collection at Milk Studios yesterday with an installation of models clad in LAMB apparel and footwear. A closer look on the next page. Imgs courtesy of wire. At first glance the line looks a little on the casual side which is not necessarily a bad thing…