RUGBY Launches MYO iApplication

Having had an extensive background in visual merchandising, The RL ‘Rugby” stores have always ranked high of my list as a perfect examples of branding and lifestyle applied to retail. The women’s collection always features great blazers, pants and shirts as well as healthy dose of  feminine dresses and skirts, that hints to the rugby sport,vintage americana with a rebellious streak.

 Last night we had the pleasure to experience and preview the latest addition to the Rugby online experience  the Rugby Make Your Own, iApplication , where you can customise various rugby pieces, upload your creations to facebook and their gallery , rate designs and of course purchase. The iapplication is also live at various Ruby store location windows! A closer look at the event on the next page.