One of the institutions in sneaker culture, the illustrious Sneaker Freaker, got to pick the brain of Snob favorite Jeremy Scott. A worthy read as you can see:
Do you think that people take fashion too seriously?
Yes I do. It should be fun, it should be something that you play with. Fashion should be… frivolous. I guess the thing that’s hard for me to understand is why other people see fashion in that way, because I just don’t. I don’t think I see life in that way either. Even when really bad things happen, I can still kind of chuckle about it. It doesn’t mean it’s not serious. But I could still probably make a joke about it, you know? And have a little laugh, even though I’m upset. I just think of fashion as a church, where they kneel down and pray in front of a blouse. It’s not meant for that! I want my clothes to have a life. I want people to live in them and wear them and create memories in them, meet their boyfriend and then have pictures on Facebook, then going back and thinking ‘Oh, I was wearing that jacket,’ and that has so much more emotion instead of something that’s so precious you don’t even want to wear it!
Full interview here.
