Launching at Dover Street Market on July 21st, the  fragrance  by  Hussein Chalayan  produced by Comme des Garçons  is titled “Airbone,” a nod to Chalayan’s effect-filled  Autumn 2007 runway. Definitelya launch we’re  excited about.

Designer Hussein Chalayan as sponsored by Swarovski, presented his Autumn 2011 collection in the form of a film, featuring a floating dress. Inspired by Japan and its evolution from a closed off country to one more receptive to outside ideas, the presentation is called “Kaikoku,” which translates to open country. In this video, the designer explains the creative process. It’s fascinating because unlike a lot of artists Chalayan is quite articulate in explaining his ideas, and it makes one realize that so much of the success of artists is not only that they have other worldly visions, but they are able to make them a reality because they’re not deterred or simply don’t care if everyone else thinks they seem crazy or strange.

If you want to see the dress in isolation, visit Ashadedview. On the next page, the actual presentation.

Under the creative direction of the illustrious Hussein Chalayan, enjoy a look at the latest women’s Puma Urban Mobility collection for this Autumn. A predominantly  black palette with subtle graphics and a sleeping bag jacket, perfect for the urban jungle.View more on the next page.