H&M ‘Conscious Collection’ Hits Retail

As part of its ongoing commitment to sustainability, H&M launches another “Conscious Collection,” parts of which hit retail this past week and is also available on line. Mother Earth-oriented or otherwise we tend to have an attitude toward H&M though we must admit this collection looks undeniably good. The dress here is made from woven, organic hemp and silk fabric and is priced at $79.99. See a lace dress and a very covetable frame bag on the next page.

UPDATE: As we all know, H&M stands for “Hit & Miss” as it applies to how the clothes look in real life as opposed to high-priced photo shoots. That being said I visited an H&M on Broadway in SoHo, last night, saw the collection and was even taken enough to try on a couple of pieces. And after waiting in line for 15 minutes for the dressing room and being subjected to a mirror whose lighting would make even Lara Stone cry, I still ended up liking the clothes I tried on. In other words, quality-wise the Conscious Collection is a “hit.” Not every garment but a lot combine decent quality and fit.