H&M are constantly striving to balance their contemporary and exciting designs alongside ethical responsibilites. Their latest Conscious Collection, which will be released this Spring, sees a reflection of the season in the beautiful floral textile designs. Vanessa Paradis is the face of the worldwide campaign, but for a special treat, here at Highsnobette we teamed up with photographer Laura Palm to produce a more personal lookbook, ahead of the collections release.
Featuring Cécile Weber and Jackie Hide, the styling plays up the youthful edge of the collection,

including floaty dresses, cropped bomber jackets, khaki pants, shorts and perforated tea dresses. The collection will hit H&M stores on March 25.
In association with H&M, Highsnobette are offering 10 of our readers the opportunity to win themselves an exclusive pouch bag design, not available to the general public. In order to be in with a chance of winning, leave a comment in the section below. Good luck!

Photography by Laura Palm
Modelling by Cécile Weber & Jackie Hide
Hair & Make-up by Anna Czilinsky
Products from hiro cosmetics & hair-products bumble&bumble
Studio HVID-Studio

Check out the full spread in th egallery on the next page.

As part of its ongoing commitment to sustainability, H&M launches another “Conscious Collection,” parts of which hit retail this past week and is also available on line. Mother Earth-oriented or otherwise we tend to have an attitude toward H&M though we must admit this collection looks undeniably good. The dress here is made from woven, organic hemp and silk fabric and is priced at $79.99. See a lace dress and a very covetable frame bag on the next page.

UPDATE: As we all know, H&M stands for “Hit & Miss” as it applies to how the clothes look in real life as opposed to high-priced photo shoots. That being said I visited an H&M on Broadway in SoHo, last night, saw the collection and was even taken enough to try on a couple of pieces. And after waiting in line for 15 minutes for the dressing room and being subjected to a mirror whose lighting would make even Lara Stone cry, I still ended up liking the clothes I tried on. In other words, quality-wise the Conscious Collection is a “hit.” Not every garment but a lot combine decent quality and fit.