We’re told by the reps in charge that Hermes is refurbishing its Madison Avenue, New York, store with the goal of adding an entire floor dedicated to leather goods. The floor will also feature an in-house leather work station that can restore your Hermes bag if its looking a little worn and torn. The opening of the floor will feature the U.S. launch of Hermes limited edition “So Black” collection. Expect this to happen sometime next week, in the middle of fashion week, natch. Store interior image on the next page.

In step with the move away from overly constructed bags, Hermes has reissued the Kelly with a style called “Relax,” which reflects the nature of its leather. This is a big-tote-sized bag and is quite a lot slouchier than it appears in this image. And though it may be more laid back in appearance, the price of $11,000 is right in line with the rest of Hermes’ super-pricey offerings.

Check this super slick summer 2010 Hermes bags, composed of both silk and leather. Part of the “Silkcity” series, the bag featured on this page, called “Kelly en Perles,” is a ressurection of a design created by Republic of Cameroon artists in 1997. On the next page, a bag which takes it inspiration from the best-selling “Bride de Gala” silk twilly scarf. Via ThinkSilly.

Hermes’ presentation for its summer 2010 accessory collection is artsy as can be (aka, I’m confused) with a theme entitled “Tales to Be Told.” Definitately the campaign has an Alice-in-Wonderland feel, albeit minus the color. The bags shown on this page are the best part for certain and lovers of cleanly-line classics should find them swoon-worthy. Next page there are some hats, another bag and shoes.

Via ThinkSilly.