Project added a section called MVMNT to its February Las Vegas show and within that space created “Street Hearts,” dedicated to brands built by and for women. In the video above watch what the founders for the four featured brands–Hellz Bellz, Love + Made, Coco & Breezy & Melody Ehsani, had to say about the event and making it as a woman in the fashion business.

For the second look,  we  were riveted by a pair of  color blocked   Guns Germs Steal pants, a Hellz Bellz cropped jacket, Skingraft boots and M.Cohen bracelets and Jewel Heritage rings. Styling by Lois+Samia, photos by Sandbox Studio.

Fall 2013 sees Hellz Bellz expand their very coveted ‘Junya Mafia’ into a unisex line available this Fall. Enjoy a teaser of some of our favorites.

Titled the “Queens of Noise,” the latest Hellz Bellz assortment illustates the edge of  women who:

Rule over the night like it’s second nature, and anything short of wild is simply unacceptable. The collection is filled with an array of bright colors, loud prints, and dangerous cuts that portray a generation lead by it’s own lusts and thrills.

More images on the next page, courtesy of Hellz Bellz.

An easy-breezy (yet still tough) collection from Hellz Bellz, called ”To Dye For” to get you through the relaxed days of summer. Each piece has a name and the super sexy one featured on this page is called “Lover’s Revenge.” It’s a sleeveless knit with leatherette chain detail. A bunch more after the flip.

Not only do we love the fact that a West Coast label is repping NYC but the fact that the almighty Oak is selling a label we love to call street wear is of course fantastic. Lanie’s Hell Bellz NYC tee with an updated loose  silhouette perfect for leggings and minis . Available at Oak and Karmaloop for 6$ less shhh….More Oak  images on the flip.

Via Highsnob:  Hellz shares their new Spring 2010 collection, ‘Obsessed With You’. The collection “reflects an obscure view of modern fashion and the obsession that it becomes. A minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette. [...] Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession.”More Images on the flip. and the complete collection here.

Vans was in New York last week and while I didn’t have it in me to battle the line for the party, I was able to stop by the showroom earlier that day. And let me tell you, Vans has a LOT planned for the ladies in 2010, all sorts of juicy collabos with some very high profile streetwear designers. I’m sure you can imagine. I wasn’t allowed to photograph or blog about any of it, but I did take a shot of category manager, Ashley Moltz, who was wearing the Hellz Bellz/Vans collabo kicks (they look even flyer on the foot) and some new Vans outerwear. (And you can catch a peek at some of the goodies, which are right behind her!)

Here’s a look at the Hellz Bellz Autumn/Winter 2009 2nd Floor  delivery titled Midnight Riders. Photographed by Brooke Nipar  utilizing dark themes found in the iconic 80’s flick ‘Mad Max’. ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well. More Hellz Bellz Autumn/Winter 2009 on the next page. A stunning assortment.

From a fashion standpoint this is probaly on of my favoritesHellz Bellz Collection as her aesthetic is made clear and defined with pieces that stand on their own as must haves. The’ Style Warriors’ Collection “is designed to celebrate women who escape the mundane and predictable in every facet of their lives. Drawing upon cross-cultural sophistication, and a diverse, Aztec-inspired color story, ‘Style Warriors’ truly embodies the aspirations of iconoclast women.” Hot! . On the next page a closer look at Hellz Bellz Style Warriors delivery1. Shot by Brooke Nipar.