In just a few days Happy socks spearheaded by Victor Tell and Mikael Söderlindh will open their first US store in the US. Located on the well traffiqued West Broadway section of Soho the concept is that of a candy store where shoppers can seamlessly have access to the brands colorful socks. On the next page get a peek of the store. Happy Socks opens to the public on April 5, 2013 and is located on West Broadway and Prince street.

Definitely appropriate for Valentine’s day but,  also  making  a statement to always love and be kind to yourself, we’re thoroughly smitten with Kurtis Kulig’s “Love Me” tag, and having it on  the always fun and stylish Happy Socks is too cool for us not  to share. The two colorways will be available at select retailers in time for Valentines’s Day. See more images on the flip.

The Happy Socks collection for Autumn/Winter 2012 is in store now! With its loud colors and cool patterns the socks will make every grey winter day and of course your winter wardrobe look a little bit happier. See our favorite prints on the next page.

Highsnobette longtime favorite designer Manish Arora put his colorful stamp on some Happy Socks for Spring 2013. A perfect example of a match made in collaboration heaven the collection is  filled with bold color even down to the packaging. See the trio up close  on the flip.

One of our fave legwear brands, the very fun and colorful Happy Socks teamed up with photographer Terry Richardson on a series of portraits to highlight the brand’s super ’80s collection. The cast is comprised of some super cool downtown New Yorkers, includes, inglucing model Sky Ferreira, rapper and cook Action Bronson, French actress Camille Rowe, professional skater Braydon Szafranski, model Ashley Smith, the duo Physical Therapy, Maluca Mala, plus rapper and poet Asap Mykki Rocky White. Via Neo2.

Spring dressing can be tricky especially when hosiery is concerned. While  we see women  rather freeze and go bare legged we find Happy Socks cotton tights to be too much fun  to ignore. Available now at their online shoppe.

Having to wear a uniform in school for along time allowed me to devellop a fondness for socks, as they were the only individual  fashion statement I could  really make .  Even now  a hot pair  always gets my attention even if they end up buried under super long pants . We recently attended the US launch of swedish based legwear brand Happy Socks.   Just like the name Viktor Tell and Mikael Soderlindh have launched a concept of unisex socks that are indeed fun ,well made and priced in a way that makes them irresistible. Available  at Happy Socks online. On the next page a look at the festivities, stylish folks  and more!