Los Angeles-based Joyrich teams up with New York denim brand Gerlan Jeans for a fun-filled, colorful collection, designed for both sexes. Sort of post-Club-Kid-Cross-Colours made fresh and perfect for the New Millennium babies.  Wondering about the cute pink shoes? They are Dr. Martens.

Backstage at Gerlan who presented a Minnie Mouse collection and  their signature line in the same show,  we got an up close look at the hair ,  the accessories and of course the guests. Peek on the flip for a glimpse at the ambiance.

For Spring 2013 Gerlan Jeans partnered with Minnie Mouse on a capsule collection of apparel reflecting the iconic Disney character’s ‘Joie de Vivre’ and of course cuteness. See all the looks on the next page. Photos by SamiaGrand.

Always one of HighSnobette’s favorites, a visit to see what Joyrich is cooking up is a must-do at Project. On this page you see a view of one the brand’s candy-colored motorcycle jackets for Spring 2013. On the next page, a collaborative effort with Gerlan Jeans on a line of bright and fun plastic backpacks, plus an amazing, jewel-covered dress, done in partnership with super socialite and  Japanese DJ and ironic socialite, Mademoiselle Yulia.

See more images on the next page.