At first glance the idea  of the woman as creature/fierce thing, as directed by Ruth Hogben  for  Gareth Pugh’s Spring 2012, can be dismissed as been-there-done-that futuristic. However, on a deeper level  I happen to think that  the representation aptly exemplifies the all encompassing power of female energy that too often get misunderstood or belittled. Ok,  got really cerebral with that one, but I think that ’s the idea. Hope you like it!

Okay folks, up until now my Magic/Project posts have been somewhat hampered by the fact that I left my laptop in Brooklyn (it’s always something–one time I forgot bras and only had the bikini top I was wearing!) so get ready for a barrage of posts, which will mostly be shoe themed. This post features “Plastic Dreams” shoe brand, Melissa, famous for its creative collabos. On this page the collaboree is Jason Wu and there is more of him, plus Gareth Pugh on the next page. Images from these collabos showed up a month or so ago online, but I think we have some new colors plus one of the Pugh shoes was only shown in the form of a sketch, though do not quote me on that.

p.s. Massive shout out and thanks to men’s fashion blogger Marcus Troy who organized the “Blogger Project,” which we were invited to participate in while at Project. A well organized, stimulating and super fun experience, which we appreciated the opportunity to be a part of.

More Melissa on the next page.

In its debut issue, Pony Step magazine pays tribute to Gareth Pugh in an editorial photographed by Terry Tsiolis, titled “Big Garey P.”  This was our fave image from the shoot, but there are plenty more at FGR.

Gareth Pugh collaborates once again with Ruth H0gben on another strikingly edgy film for Pitti 2011. Enjoy!

The name mothership in our minds totally translates to the mother load of stuff  one would love to carry around in this  bag by the illustrious Gareth Pugh.  One that allows us to schlepp all our belongings in an avant-garde style complemented by detachable zipper pouches. Luv! Available at Sevennewyork. View more angles on the flip.

At British designer Gareth Pugh’s fall 2010 ready-to-wear collection, models’ nails were done up by Manicurist Marian Newman, who used CND polish to create a chevron design, which was supplemented for a handful of the girls with hanging chains! We are speechless and overcome with love!!! Can you imagine? On the inspiration for her other-worldly manicures, Newman said, “I have long been fascinated with metal chains imitating the movement and feel of fabric. To compliment the draped chains of some of the pieces in the collection, miniature versions of the chains were applied to the chevron nails as an accessory. Long, swaying, swirling chains were used on some nails, and others had a shorter ‘day version.’”

The day versions after the flip, plus nails with just the chevron and more looks from the show.

One of the most revered names in edgy fashion , Gareth Pugh showed his Spring/Summer 2010 collection in Paris yesterday, and we are of course smitten.Layers, sharp shoulders, slashed pants and jackets, muted colors for a collection that when looked at beyond its  the bold styling , presents sharp, modern very wearable  apparel. And yes , RhiRhi was there! A closer look on  the next page at Gareth Pugh Spring/Summer 2010.Via wire.