It all started out as a joke by Pizza Hut who asked its facebook fans “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?” The response to this question was so high (a month and a half later, Pizza Hut Canada had gotten 100,000 fans) that the chain’s community managers decided to go ahead and create the smell of fresh-made pizza for the first 100 people that commented on the post.

According to Grip Limited’s managing director, Adam Luck, the perfume will smell “like dough with a little bit of seasoning added.”

What do you think? Will the Pizza Hut scent make it and hit stores soon?

The LOVEGANG collective has been active in the German scene since 5 years, organising parties and shows in Hamburg and Berlin. Their supporters are well known artists like Lykke Li, Nomi Ruiz and Marina and the Diamonds. The members are friends working in the music, fashion and photography industry. Using their sense for up and coming trends the, collective has been releasing exclusive fashion items and accessories and now dropped a LOVEGANG perfume for men and women.

The bottle’s special silver cap features the LOVEGANG logo and was designed by the goldsmith Jonathan Johnson. It is also available without the exclusive cap if you wish to reduce on style to save some money. Good news is that the LOVEGANGERS have a big heart and a weakness for the holiday season; you can get the perfume for a reduced price until Christmas.

More about the LOVEGANG and their fragrance after the flip.

A few days ago we gave you the news of Brad Pitt being chosen by Chanel to star in its new campaign for the iconic Chanel No.5 fragrance. After some initial video teasers with Brad asking questions like, “What’s the mystery?” and “Do you feel lucky?” the official ad campaign was released today and we indeed feel pretty lucky that Brad was chosen to be the first male face for a women’s fragrance in Chanel No.5’s 91-year history.

Rihanna gave us a peek of her lated fragrance ad launching this fall  called ‘Nude’:”

Here is my new ad for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall!!!

 

Starting mid-October, Brad Pitt will be the first man speaking about (and hopefully help selling) the Chanel No.5 fragrance.

Andrea d’Avack, president of Chanel Fragrance & Beauty about the project:

“To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

The global campaign will include a commercial, directed by Joe Wright that will lauch on October 15 and a print campaign to appaer in fashion magazines in November. We’ll keep you posted with first images.

Source: WWD
Photo by Sam Taylor-Wood for Chanel

Another sneak peek from the upcoming film promoting Chanel’s frangrance, Coco Mademoiselle. Fronted by Keira Knightly and directed by Joe Wright, this spot features the actress in a beige Chanel jump suit about to take a spin on a  Ducati 750SS Cafe Racer motorcycle. (A site dedicated to the Cafe Racer has stills of Knightly on the bike, which were taken during the making of the film.) The full feature will be shown on Chanel’s site on March 21st.

The newly released Kate Moss Fragrance has arrived in the Colette online store.

“KATE is a multi-faceted and memorable floral-musk fragrance. Feminine, sophisticated, wild and unforgettable, a mix of elegant and risqué.”

Sounds like something you should take a closer look it!

Gold inspires people’s wildest dreams, because it symbolizes health, wealth and happiness. Thanks to high quality ingredients such as Pepperwood extract, turmeric, coriander and luxurious geranium, Comme des Garçons creates 8 88, a fragrance that comes in a beautiful gold metallic bottle and box. Now avaialble at Colette.