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Posts tagged ‘Flyknit Experience Berlin’

Snobettes Q&A With Ben Shaffer About The Flyknit Lunar 1

01 March 2013, 16.58 | Posted in Sneakers, interviews | 1 comment »

Ben Shaffer Highsnobette Flyknit Interview 1 Snobettes Q&A With Ben Shaffer About The Flyknit Lunar 1
Last week we reported about Nike’s ‘Flyknit Experince’ taking place in the halls of a former train station in Berlin-Kreuzberg. Locals and industry people met to lace up a fresh pair of Flyknit Lunar 1’s and run along an indoor track lined with giant disco balls and a huge installation by Jenny Sabin consisting of data from Nike’s Fuelband.

Before taking the track we had the time to meet and talk to Ben Shaffer, Head of innovation at Nike, and discusses everything involved in bringing the revolutionary idea from inception to completion. Take a look on the next page to read the full interview.

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Nike Flyknit Experience Berlin – Recap

21 February 2013, 18.10 | Posted in Out on the town, Sneakers | 5 comments »

Berlin Flyknit Experience 6 Nike Flyknit Experience Berlin   Recap
Yesterday, Nike invited Berlin-based journalists and sneaker addicts to experience the latest release of the Nike technology. The Nike Flyknit Lunar+1, that comes in a vibrant pink and volta -amongst some other stylish color ways- is not only the ultimate summer lifestyle sneaker but also the inevitable running partner for all professional and spare time joggers…as experienced firsthand!

Along a huge Flyknit installation by Jenny Sabin, a 900 m parcours was set up in the huge halls of an abandoned fabric hall in Berlin-Kreuzberg. With light installments, laser show and some nice tunes by DJ Showi, everyone present was invited to lend a pair of kicks and test the Flyknit their selves. On site, Ben Shaffer Head of Design at Nike, explained the advantages of the Flyknit and runner newcomer Gesa Felicitas Krause and Jana Sussmann reported on their running experiences. We talked to Ben Shaffer about the Flyknit and will upload the interview in the next days.

On the occasion of the official launch, the indoor running track will open it’s doors for all Nike+ users this Saturday, February 23, from 12 to 12 and invites them to also be part of the Nike Experience Berlin. Come by!

Luckenwalder Str. 4-6
10963 Berlin

Check the full recap in pictures after the jump.

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