Jewellery makers David Webb’s take the unusual step of featuring Terry Richardson as shot with model Eniko for it Autumn 2012 print campaign. Yes, we are all quite used to seeing Richardson pose alongside his subjects on his own blog, but for brand campaigns as far as I can recall he always has been behind the lens. [UPDATE: No, says a commentor, Richardson has been featured in ads he has shot before so nothing new.] Sima Ghadamian, co-owner of David Webb, commenting on the campaign says:
“Featuring Terry Richardson in our 2012 ad campaign felt like a natural evolution. We are excited to include Terry as his vision embodies the bold, modern aesthetic of David Webb. Under the creative direction of Alex Wiederin, Terry’s playful yet seductive photography and Lori Goldstein’s ‘more is more’ style captured our brand flawlessly.”
The ads appear in the September issues of Vogue, Garage, Russian Tatler, Town & Country amongst others.
