Model David Gandy Blogs For Vogue U.K.

I can’t say that I closely follow the male modeling world, know everyone’s name etc. However,  when D&G launched their Light Blue campaign featuring  tall ,dark and handsome David Gandy, a few years ago  they, well  he caught my attention. Guess I was not the only one, as  Vogue U.K. totally beat me to the chase and now has him as a blogger on their site. Could this be an attempt to increase  traffic or does he actually  bring something  interesting to the table? Cannot wait to see if Vogue US will follow with male model bloggers?