Emily Current and Meritt Elliot of Current Elliot recent answered random questions by the Fashion Informer. You get a glimpse into the minds of the talented duo whose effortless cool appeal we’ve been big fans of, enjoy a snippet below:

“We were drawn to fashion early on,” the bffs said when asked what prompted them to choose careers in fashion. “It is an easy and accessible way to express your mood. We really enjoy the sociology behind fashion and why people buy. We loved that developing someone’s image was essentially branding them and we have been focusing on branding people and products ever since!”

Read the complete interview here.

Current Elliott has been a longtime favorite with their consistent knack for presenting classic denim pieces that can be worn timelessly. Case in point a bombshell denim  pencil skirt , a look that can never be wrong or out. Now available at Net-a-porter.

With  distinct vintage edge, reminiscent of the ocean and the boardwalk. Enjoy the latest lookbook by Current Elliott for Spring/Summer 2010. Via denimology.

Current /Elliot by Emily Current and Merritt Elliott (above) have created quite a stir in the denim world  with their “back to basics” approach to a denim that is worn, sexy and timeless. Denimology recently interviewed the designers who revealed ,as true denim aficionados  their fave pairs were of course Levis! For a glimpse into the minds of the women who have created a  denim cult following go Here- sgp.

We put our stamp of approval  on  Current Elliott back in July,as the denim  brand created by Emily Current and Meritt Elliott has gained a serious cult following.Selling out everywhere from Barneys to Net-a-porter.Current Elliot is Now available at Question -Air