As a statement against ” ..a kind of cultural  conformation dictated by celebrity and the trend machine, rather than by  what’s right for the individual female figure” Corinne Grassini founded her label Society for Rational Dress. For Spring 2010, she launches SfRD tees a lux line of soft and sleek tees, perfect for the warm days to come…Available at select retailers . On the next page a closer look at SfRD T-Shirts.

As reluctantly as I have to embrace the chilly season, one comfort is of course the cool fall clothing and the opportunity to wear that fool proof comfy sweater that you can feel good about splurging on , cause you know you’ll always come back to it. Society for Rational Dress  founded by Corinne  Grassini features  great  versatile versions that go from boyfriend style  to a sexy cropped version. A closer look on the next page. Available at shopbop.