Check out the new collection of Casios 80’s inspired digital watch LA670WEA. 30 years after its first appearance the demand for the Casio watch is higher than ever before. For this Autumn, the smaller version comes in four new colorways; Navy, Bordeaux, Black and Silver. And it’s true, this accessory just suits with everything. The watches are now available from Casio.

See the silver models on the next page.

New York designer Leah McSweeney visits Paris as part of her collaboration with the watch company. According to press:

Watching her wander the rainy streets of Paris, from Montmartre to Pigalle, we see a glow-in-the-dark Baby GBGA131-7B lighting her path every now and then. She’s living her individual adventure, traveling to The City of Lights in search of what excitement life has to offer – and not apologizing for it. The outcome of her search is unknown, but then again nothing is exciting if you know what the outcome is going to be…

The video is directed by Shadi Perez and produced by Leah McSweeney, wearing a pink dress from her recently-launched collection.

Check out the promo video for Married to the Mob’s collaboration with Casio Baby G. It features made M.O.B. woman, Sarah McSweeney, and puts a spotlight on some of the brand’s past collaborations, including a design hook up with Nike and MCM. The video also gives a nod to McSweeney’s love of cooking and her aspirations to become a chef, a factoid we uncovered in an interview we did so long ago we can’t even link to it!

The watch is available for sale now on the M.O.B. site. Check out the watch and packaging on the next page.