Had to stop in front of an H&M store yesterday at the sight of the studly Ben Gorham in the latest ads for the mass retailer’s “Fresh Start” campaign.  Enjoy more images on the flip, shot by Inez van Lamsweerde and Vinoodh Matadin via. Happy Monday girls and boys!

Yes we cater to women, but the men we cannot ignore. We steal their cologne, cool shirts and anything else we can make our own. The male counterpart of the illustrious Net-a-porter, Mr. Porter is now live with a chosen editorial set of hunky males like  Ben Gorham of Byredo (meow!).  We’d love to get our hands on…oh we mean , the clothes of course ! Check it out for yourself  here.