Following the beanies feature by our European team, we had to show some love to West Coast ladies with their  Be F*** Polite beanie in a bright , in your face magenta. In many ways  being polite  and just flat out kind to those around you is a quality so often underrated, but in our book it never goes out of style. BOTB beanies now available here.

We are giving you a little peek of Hellz Bellz’s Belle of the Brawl for this coming fall. The collection mixes draped silhouettes with lots of funky metal adornments and continues the labels foray into footwear. Peek on the flip.

Here’s a lil’ sneak peak of Belle of the Brawl, a freshly-launched label that made its debut at Project, courtesy of the great folks at Hellz. What you’re spying is the top half of a cropped bra top that’s part of a very awesome cut and sewn collection that feels fun and light yet still has a distinct design edge. And no, this does not mean Hellz goes away–the phenomenal collabos and special projects will continue, rather the new label signals designer Lanie B’s own expanded experience and a desire to reflect that with more grown designs. We love the collection AND seeing women making bold moves so we couldn’t be more excited.