Aviator Nation, a label built around Paige Mycoskie’s love of the ocean and vintage tees makes apparel that exemplifies this free spirited ocean  loving surfer lifestyle. Reminiscent of  California & Hawaii the appeal of this line is really the very lived-in comfy  look and feel of the clothing. Yes it has a tendency to be very LA celeb style trendy , but a piece or two won’t damage your edgy street cred.The sweatpants  totally got me…On the next page a few of my fave looks from Aviator Nation Spring/Summer 2010.

Aviator Nation Cut-off Cords

Leave it to the Jersey Girl to be more than a little clueless about California clothing culture. When I visited Dietch p.r.’s N.Y. showroom a week or so back, the rep introduced me to Aviator Nation, a brand I knew nothing about, but which I’m told has quite the following. Apparently it’s built a name via its distinctive color combos and trademark designs (like this summer’s lightening bolt), which have found a home in the hearts of beach-minded folks all the world over.

I swear, I have to get out more often. One of these days!

Two more after the jump, one of which is a pair of flippy-floppies.