Madewell Autumn 2010 Lookbook

J.Crew’s artsier older sister, Madewell, now has its autumn lookbook on line. This is a brand that is clearly very comfortable with what it is and where it wants to be. Right now it’s at about 15 doors, which makes it a lot easier when it comes to editing a collection. It’ll be interesting to see how big the company tries to expand the concept and what happens to it if it does.  Via Popbee. More images after the flip.