After teasing with a couple of overly-short videos Armani comes with the full video, featuring Rihanni wriggling into the brand’s lingerie and denim. Worth a watch because it’s beautifully shot by Steven Klein, as well because of her own extensive music video background Rihanna has mastered the art of the sly glance not to mention the sexy swish. This all plays against Rihanna’s song “Skin,” which couldn’t be more perfect.

Looking forward to seeing the images of Rihanna as the new face for Armani underwear and jeans, which was just announced today. In the meantime, sate yourself with this recent pic, in which our girl pairs a slinky long white dress with a pair of Vans.

Today we can finally present to you the full film of the Megan Fox for Emporio Armani Underwear and Armani Jeans Spring/Summer 2011 Advertising Campaign. Check it out!

Super sexy Megan Fox slinks around in another spot for Emporio Armani, promoting the brand’s denim and lingerie line. Don’t know what it is, but she has one of those faces that is simply a pleasure to behold. Not long ago Fox added some of her baby pics to her Facebook page and you can very much see she was a beauty in the making even then with cherry red lips and bright baby blues framed by a striking brow, all centerpieces to her look to this day. Take a peek after the flip.

We just posted the Armani denim ad featuring Megan Fox and here’s the men’s version, called “Housekeeping” featuring super-hunky soccer player Cristiano Ronaldo, whose search for his tee-shirt in his hotel room is thwarted by the maid. The theme is different but equally fun. Love that the sexes get equal treatment when it comes to their propensity to oogle. The whole campaign is such an upgrade from the usual black and white fashion video ads featuring young models looking lasciviously at the camera while flashing boob and throwing their hair around that I can’t help but hope that other designers are paying attention.

Great, adorable advertisement by Armani, featuring its denim line. Smoking hot Megan Fox stars in a spot featuring her wiggling into her jeans in a hotel room with a hotel waiter in the next room. How “the tip” plays into the storyline is ultra-fun.

You see Armani and most of the time you can’t help but think red carpet. Actresses like him ’cause his designs look the money and he’s chic  but not so much so that you’re ever gonna find yourself caught out there in one of his gowns. For his Spring 2009 showing, you can still envision a lot of the dresses he showed all over the Oscars, but there was something wicked around the edges about the collection, brought forth by the make-up, hair and of course the accessories.

All images Style.com

A closer look at the details after the jump….

Grigio Perla, La perla’s line of Undies and swimwear  for men,Is again to me the willingness of labels to extend their brand in a direction that is not always  a garanty for success..I dunno how long ago it launched but…I wonder how their sales are doing …As I said yesterday there is always this image of a brand that sticks in our minds… I love La Perla But the label will forever in my my mind be associated with women….

Check after the jump for a few labels that I think do Succeeed at Selling High end Undies to men from a women’s point of view….

Enjoy 

SgP