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Posts tagged ‘April 77’

April 77 ‘Gypsy Mountains’ Lookbook Autumn 2012

21 September 2012, 14.58 | Posted in Fashion, lookbook | 1 comment »

April 77 18 April 77 Gypsy Mountains Lookbook Autumn 2012

Check April 77’s lookbook for Autumn 2012, paying homage to the traditional colors and patterns creted by the indigenous populations of the Southwest. With the “Gypsy Mountains” collection, the French brand offering’s are highlighted by denim, woolen scarves and a gorgeous Aztec patterned coat that  fell in love with. You can get your favourite Gypsy pieces online and in all April 77 stores.

Check out the lookbook on the next page.

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April 77 x Calla Denim Now Available

24 January 2012, 16.22 | Posted in Denim, Designer Collaboration, Fashion | No comments »

calla haynes april77 April 77 x Calla Denim Now Available

Designer Calla Haynes , partners with April 77 on a capsule collection of denim blending her design aesthetic at and her  favorite denim brand:

The brand, Calla, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand! I wear them all the time. For this collaboration, we discussed mixing our two worlds together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in love, at a summer music festival and how she feels. I tried to communicate the heat, the nature and the music in abstract patterns.” Calla Haynes.

More images on the flip, via  available at Opening Ceremony.

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