I have always been a fan of designer partnerships with mass retailers,” Sui told WWD exclusively. “I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target’s new take on designer partnerships. It’s a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around. It is an exciting challenge to try and interpret my aesthetic into a mass-produced product with a specific inspirational source as the focus.”via wwd
The last target collabo I lost it for was Proenza Schouler and really the rest has been a blur, I can’t keep up. Let’s see how this one goes. Although the Gossip Girl inspiration cited in the article worries me a bit. Regardless Anna Sui rocks! What’s the next one ? Balmain for Gap ? Balenciaga for Topshop ? or Prada for H&M…
