Famed supermodel known for her individual style, Agyness Deyn, has teamed up with British-based brand, Dr. Martens for a second collaboration. For Spring/Summer 2013, Aggy continues to express her sense of style and individualism by incorporating modern cuts and abstract prints, all while maintaining a bold and playful color palette.
This time around the Agyness Deyn x Dr. Martens collection was inspired by the Harajuku Girls of Tokyo and shows a unique and eclectic line of dresses, shoes, jackets and bags available for purchase in the label’s U.K., U.S. and Asias stores, and online at Drmartens.
We showed a video preview of British model Agyness Deyn’s collaboration with brand Dr. Martens last week, and now we have the lookbook. The 90s-inspired collection is right in step with the punker aesthetic Dr. Marten is best known for and also of course Agyness herself, who is a longtime fan of the brand. On the collection she says:
“I have always had a really intense relationship with Dr. Martens, right from my first pair back when I was 13, which I bought as a combination of showing that I wanted to rebel against my parents and they were the coolest boots that I could get away with wearing to school which stood for something that gave me my own stamp of originality.”
The collection will be available online and in stores at Dr. Marten’s starting August 15th.
Copson Street is creative collaborative inspired by tropical living, skating and surfing. Recently it tapped Agyness Deyn to model a capsule collection of unisex apparel and deadstock accessories that are all available here. See more looks on the flip.
U.K. model Agyness Dyenn has fronted Dr. Martens ad campaigns and now she is collaborating with the reinvigorated brand on a collection of clothes and shoes. The video lookbook is more about the feel of the collabo than the look, but the few glimpes it provides show offerings that seem fairly attractive, with daisies a running theme. Look for it to hit stores on August 15th.
R. Griggs, owner of the Dr. Martens for over 50 years, is looking to sell the brand. Just ten years ago, it was on the edge of disaster, but it’s been on the upswing lately with sales in 2011 up close to 33 percent over the year prior, benefitting from a return to punk trends combined with the current craze for “heritage” brands (not to mention better design and marketing efforts). The boots are now manufactured for the most part in China and Thailand though the brand’s original factory in Wollaston, Northamptonshire, was reopened in 2007 to make special edition boots.
There are plenty of larger shoes companies who have made it known that they’re sniffing around for acquisitions, so it will be interesting to see who snatches up Dr. Martens. Definitely it’s not finished its growth trajectory yet, though one has to guess that is a known fact and it won’t come cheap as a result.
Dr. Martens again choose Agyness Deyn and Ash Stymest as the face for its ad campaign for Spring/Summer 2012. The theme stays the same, too, “First Love,” and in the video here, model Agyness Deyn reminisces on the days she “snogged all day” with her own first. Listening to her narrate the spot reminds of Rihanna’s “We Found Love” video, whose intro was spoken by Deyn. “It’s like screaming…..” Via Streething. Above is one campaign image, see more on the next page.
And while granted not every home has to look like Jenna Lyon’s, aka the backdrop for a Madewell photo shoot, the decor Deyn chose might be a bit over the top for a less creative-minded buyer who could have trouble placing his/her own vision for the loft over the leopard skin rugs, mismatched furniture, weird bong-like ashtray thinger (what is that actually?), etc, etc. But whatever, do your thing, Aggy. As one of the commentors at Curbed wrote, Liberace would approve.
Model Agyness Deyn out and about working the ’80s punk look hard, with her cropped leather jacket, skinny black jeans and oxblood Doc Martens. She even has a tiger print umbrella to add more reference to the decade. And how cute is her puppy??
Model Agyness Deyn and her hermana, Emily, have collaborated on a line of tees with Uniqlo as part of its ongoing UT Project (a series of limited edition tees designed in partnership with various and sundry cool folks). And while a tee-shirt collabo isn’t exactly exciting stuff, the cut and added details on these tops are actually pretty cute. And by the way, those of you who are wondering about Aggy’s little sister, she is 22, lives in New York and has a design company called HusseinDeyn.
Adidas did a spring 2010 lookbook, but changed things up this time by letting the models videotape each other. Not surprisingly the girls, who include Agyness Deyn, Ana Ivanovic, Cassandra Steen, Hyori Lee, Whitney Port, Tallulah Morton, Ciara and Cheer Chen, appear to be having a very relaxed good time. It’s a cute video and some of the looks are now available on line, including the Fafi X Adidas collabo items we featured a while back. Still no sign of that Ciara “Dance Sweater,” however.
