Sailor Jerry Day Celebration

It’s always  good to see brands know who they are  and create events that reflect  that reflect their heritage. Last week to commemorate Sailor Jerry Day, the brand built around sailor/tattoo artist Norman Collins gave out free  anchor tattoos executed by the team of 3 Kings Tattoo in Greenpoint, Brooklyn. Tattoo lovers and Sailor Jerry fans braved the rain to get their own  anchor tattoos(an anchor is a  heraldic symbol of hope) then made their way to Matchless Bar for some Sailor Jerry Rhum. More pictures at Driven by Boredom.