Fendi Gets Bag Loving From Allure & Vogue

In a placement that must have the execs fist-pumping, Fendi bags were highlighted in full-page spreads for the January 2011 issues of both Allure and Vogue. Allure used its Fendi photo as the lead into a great-looking editorial on the rising trend of front-flap bags, and Vogue’s “Last Look” piece, which features the brand’s “Silvano” bag, referenced the 1974 film Gruppo Di Famiglia In Un Interno, a film that features actress Silvana Mangano, whose character wears lots of Fendi. Different approaches but both articles are heralding the return of a retro shape, which also fits right in with the move to smaller bags. See the Allure editorial on the next page. (Loving the Alexander Wang version like crazy!)












