Inspired by the digital video game Second Life, Creative Director Kate McCollough worked out a two-minute clip to present the Autumn collection 2012 of Proenza Schouler in a digitalized version. The team at Proenza forwent traditional models in favor of female avatars from the video game and made them behave and dance like anything but not like real humans would do.
The final product is a conglomeration of weirdness, as so many things are going wrong at once that it is somehow quite a true performance.
Only three more days to go before the much anticipated collection of Maison Martin Margiela for H&W will hit the stores world wide. To celebrate the launch, H&M just launched this video that shows a group of demonstrators dressed in MMM fashion marching though thr streets of Paris. Enjoy!
Watch the new video ‘Atlantis’ from Azealia’s mixtape Fantasea. The new video was directed by French artist Fafi who is known for her comic paintings of Lolita girlies. Watch the video here above. Enjoy!
London-based multitalent John Wright is fairly known for its portrait photography. A strong network including international TV Stations, Film Companies, Record Companies, Advertising Agencies and Magazines now allowed him to produce the new campaign video for fashion giant Louis Vuitton. For the launch of the Autumn/Winter collection of the brand, John Wright directed this extraordinary video titled ‘Pret-a-Porters’ and prooves his know-how behind the camera and and his sense for details during post-production. Watch the video here above. I love it!
The RSA Shorts as produced by the London-based RSA organization is a collection of videos that take a “big idea,” and bring it to life with narrated illustration and animation. This short, titled “The Power of Quiet,” takes on the concept of introverts and extroverts and examines the tendency society has to favor extroverts over introverts. In one segment the narrator states,
“If you take a group of people and put them into a meeting and have them talk about something, the opinions of the loudest person or the most charismatic or most assertive person those are the ones that the group tends to follow. And yet, researchers have looked at this, there’s no correlation between being that best talker and having the best ideas. Like, zero correlation. I think that we’re living in a society now that is so overly extroverted.”
The video goes on to advocate for the peaceful co-existence of introverts and extroverts, serving up by way of example Apple Computer, as invented up by self-identified introvert Steve Wozniak who partnered with “dazzling showman” Steve Jobs to turn his idea into a business. In the end of this captivating piece, the narrator notes that the two personality types are “really drawn to each other and really need each other.”
It’s a heartening piece for the quiet creators who in general feel shunted aside but also fun to mull as it relates to the fashion world, a place in which many of the business’s most extroverted designers are often backed by quiet and steady backers–think Marc Jacobs and Robert Duffy.
To celebrate the Rob Pruitt for Jimmy Choo collection, Jimmy Choo just released a cute animated video titled “Angel Panda, Devil Panda” that gives a look inside artist Rob Pruitt’s subconscious. Watch it here above and take a look at the Rod Pruitt x Jimmy Choo collection here.
Australian brand Black Milk just released a collection featuring our favourite Star Wars characters R2D2, Hans Solo, and C3PO. The collection focuses mainly on body suits, one-piece swimsuits and leggings for an outta space look. You can see the making-of the photo shoot here above and shop the collection directly from Black Milk.
A few days ago we gave you the news of Brad Pitt being chosen by Chanel to star in its new campaign for the iconic Chanel No.5 fragrance. After some initial video teasers with Brad asking questions like, “What’s the mystery?” and “Do you feel lucky?” the official ad campaign was released today and we indeed feel pretty lucky that Brad was chosen to be the first male face for a women’s fragrance in Chanel No.5’s 91-year history.
Fashion designer and artist Stephen Sprouse was known for his pioneering approch on the 1980’s mix of ‘uptown sophistication in clothing with a downtown punk and pop sensibility’. Directed by Anita Fontaine, Louis Vuitton now pays tribute to the artist and his avant-garde vision and released a video feauturing the Sprouse typical Leopard prints on LV canvas and dresses, after the luxury brand already honored the designer with a collection including flowers and neon Louis Viotton monograms in 2006. Watch the video here first.
Not only since Cintia Dicker revived the 60’s bond girl for the last Wildfox swim collection, but for a decade before we are huge fans of the L.A. based brand. With its themed videos and well elaborated campaigns, we are always anxious to see what’s next. And again, in a modern re-interpretation of Romeo & Juliet the brand now presents its collection for Autumn 2012 and delivers a pure visual delight.
Watch the video here above and check out the lookbook after the flip.
