Rag & Bone have launched swimwear this spring, a small collection that includes a bikini and the “Elizabeth” maillot above. Elle magazine, where we spotted news of the launch, describes model-favorite Rag & Bone’s quiet ascent to coolness over the past few years, a feat it’s accomplished with virtually zero hype or collaborations. And we have seen/heard as much. Indeed, when we recently asked an acquaintance who works at Bergdorf’s who her floor’s best seller was, Rag & Bone topped the list.

Guaranteeing no unintentional flashing or better yet bikini dysfuntion,  O’Neill launches the “Superkini,” a capsule collection of swimwear equipped with nanofront material, a fabric that sticks to the body when wet . To celebrate the innovation the label launches a search for a model , who will participate in a  daring one way runway ending  on a cliff  jump into the ocean! Take a look at the swimwear on the flip and visit the O’Neill girls fan page for more contest details.

Doing swimwear for men and women like only Brazilians can, enjoy a look  the latest collection by Bleu Man, stunningly hawt indeed!

Whoever named this swimsuit hit the nail on the head.  So regal we want to pair it with white denim and sway to a samba beat, our hair flowing in the ocean breeze …View it detail on the flip via Net-a-porter.

Available soon at Karmaloop, here are some of the latest styles by one of our faves,  Junglegurl swimwear by Natalie Golonka. On the next page more bikinis as well as a very covetable one-piece. Leopard Bikini– definitely a fashion “do.”

A sneak peek of the Sports Illustrated Swimsuit cover, featuring Russian model Irina Shayk. Soccer fans may also know her as the girlfriend of Cristiano Ronaldo.  What you’re seeing here is a billboard that will be used in conjunction with the big reveal on David Letterman tonight.

Featuring active sports athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson, the Nike 6.0 women’s Spring 2-11 line , only in its second season, illustrates  a free-flowing,  casual  active  lifestyle, grounded in each athletes natural beauty. The ladies rock Nike gear in dreamy settings, making us want to trade in our laptops for a surfboard right now! More on the next page via Eu kicks.

Colorful with sexy silhouettes Mara Hoffman’s Resort Swim 2011 collection is the stuff of stylish island dreams. The snobs approve! View it entirety on the flip.

With its Spring 2011 marketing imagery D-Squared stays true to a theme of visually-arresting images which highlight the labels artful celebration of the human anatomy.  All shot by the ultra prolific Mert & Marcus. More looks for men and women on the next page.

Speedo took a decidedly positive approach to the news that its AZR performance line of swimwear had been banned in competitions. Rather than tossing the lot in the bin, it hooked up with British label From Somewhere and a group of fashion students to rework the suits into fashion items. The results you see are on this page and the next.