Perry Ellis closed their Spring /Summer 2012  men’s show with a  crew  of swim trunk attired hunky models.  We just thought the shorts were so nice we had to share…

Enjoy a look  at  Pret-a-Surf’s  women’s surfing collection through this short film  directed by Duffy Higgins and John Jaxheimer. Aptly titled “The Next Time” (La Prochaine Fois), the film  adorably illustrates, crushes, seduction and the little games we love to play…

Featuring active sports athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson, the Nike 6.0 women’s Spring 2-11 line , only in its second season, illustrates  a free-flowing,  casual  active  lifestyle, grounded in each athletes natural beauty. The ladies rock Nike gear in dreamy settings, making us want to trade in our laptops for a surfboard right now! More on the next page via Eu kicks.

The Roxy Heart  concept allows for a seasonal collaboration that pushes the boundaries of art, style and design fusing unique textiles with silhouettes of street fashion, classic surf and snow themes.The collection Roxy Heart / bambi by laura figueras takes  inspirations from from the surf chic times of 80s’ Hawaii: cocktail parties, palm trees,exotic flowers, parrots, flower necklaces…

A collection brought to life by blending exotic and romantic.Prints from the pencil hand drawings of artist and illustrator Sante Rodgriguez: a sophisticated Hawaiian print of exotic flowers mixed in with a romantic liberty satin and a print of interlocking parrotsthat form a floral patterns. A closer look  at the apparel and surfboards on the next page .