So the throw down between Supreme and Married to the Mob has officially blown up. For those of you looking to catch up, the story broke Monday with a New York Mag story detailing Supreme’s decision to sue Leah McSweeney, founder and owner of Married to the Mob over use of the Supreme Bitch logo for infringing upon trademark rights. Here’s an excerpt:

[Leah McSweeney's] first T-shirt was a sort of homage: supreme bitch written in the Supreme (via Kruger) style. Jebbia carried the shirts in Union, another store he owned. As Supreme’s fortunes multiplied, so did Supreme Bitch. Rihanna posted pictures of herself in a Supreme Bitch cap. Karmaloop and Urban Outfitters have sold Supreme Bitch items. In January, McSweeney took what would be a normal step for an upstart clothing label: She filed a trademark application for Supreme Bitch. Two months later, Supreme sued McSweeney for $10 million and demanded she remove the offending items from retailers.

Also worthy reads for further detail: Complex breaks down the lawsuit; A statement from Leah McSweeney; Gabriella from Miss weighs in on legalities; and Barbara Kruger, the original artist who inspired the Supreme logo, responds with an epic description: “Cluster fuck of totally uncool jokers.” (And yes, there’s already a tee shirt!)

You guys who follow us know we have always supported McSweeney. She basically epitomizes the spirit of what we consider to be a Snobette chick. Plus we have always been committed to fierce independent female entrepreneurs and that is McSweeney to a tee. That said we have no idea how this case is going to work out. It’s pretty impressive that famed civil rights attorney Norman Siegal has chosen to take on the case, that is for sure.

And maybe we’re biased but we do think from a public sentiment perspective this was a major misstep on Supreme’s part and a pulling back of a curtain that is going to expose a side of the company it’s done a very good job of hiding over the years. All legalities aside, from a strictly streets perspective you don’t bless Supreme Bitch when the scene is in its youthful we’re-all-in-this-together-non-money-hungry phase, but then decide nine years later when you only care about making more millions that, wait a second, it’s not okay, Imma crush you like a bug. Especially when so much of your brand has been built on thieving and copying in order to make you seem cool and edgy. Because of that this is a public relation’s nightmare for Supreme (and comments on the various sneaker boy blogs bear this out). We have mixed feelings about Supreme, but basically we’re like, ’bout time, this take down was a long time coming. And hahaha, they should’ve known better than to take on McSweeney ’cause that bish NEVER backs down from a fight nor does she ever give an eff or let anyone intimidate her.

And beyond the specifics of this fight, mark my words this case marks a turning point for streetwear as we know it. It’s the end of an era and an entering into a new phase, people, with Supreme leading the charge. And no it’s not a pretty or nice one. Sort of sad but this is how these things work.

© 2013 Highsnobette for Titel Media. Author: lsakany | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Barbara Kruger, Leah McSweeney, Married to the Mob, Supreme

First white (sold out), then camo (sold out), now Married to the Mob has offered the “Queen Bee” snapback in ebony. But it in the MTTM shop and we suggest you do not wait because guaranteed it is going to sell out, too. (And yes, that’s the ever gorgeous Sarah giving you the finger in the image above.)

© 2013 Highsnobette for Titel Media. Author: lsakany | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Married to the Mob, MTTM, Queen Bee snapback, Supreme Bitch

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Read the rest of Odd Future Spring/Summer 2013 Lookbook (2 words)

© 2013 Highsnobette for Titel Media. Author: jessie | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Odd Future, Spring/Summer 2013

The new adidas Originals x Opening Ceremony Spring/Summer 2013 collection is now available from select boutiques.

Check out the full lookbook after the jump.

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Read the rest of Adidas Originals x Opening Ceremony Spring/Summer 2013 Lookbook (2 words)

© 2013 Highsnobette for Titel Media. Author: jessie | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas Originals x Opening Ceremony, lookbook, Spring/Summer 2013

Following the release of the Carhartt Work In Progress short film titled A Golden Light Underneath My Car by Alexander Basile,  the brand follows with a  Spring/Summer 2013 lookbook. The collection features classic workwear looks including lightweight work jackets , chambray and lightly colored washed denim jeans and chinos as well as some pieces with the requisite camo look.

Take a look at more images from the lookbook on the next page.

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Read the rest of Carhartt WIP Women’s Lookbook Spring/Summer 2013 (2 words)

© 2013 Highsnobette for Titel Media. Author: jessie | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Carhartt WIP, Carhartt Work in Progress, Spring/Summer 2013

Because it’s always sexy to say it in french, KTAG launches a unisex ‘Va Te  Faire Foutre’ sweatshirt.

© 2013 Highsnobette for Titel Media. Author: SGP-Editor | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: KTAG, Va Te Faire Foutre

Lace by Tanaya designer, Tanaya Henry flashed her very own MTTM “Supreme Bitch” snapback–the same one Rihanna was photographed wearing–on her Twitter account last night. And if you are guessing any item worn publicly by Rihanna is now long sold out, you would be correct. However, there is lots of great merch still available in the MOB store, like one of our classic faves, the “My Girls Rock Balenciaga & Smoke Mad Marijuana,” now available on a crew neck body.

© 2012 Highsnobette for Titel Media. Author: lsakany | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Leah McSweeney, Married to the Mob, MTTM Supreme Bitch, Tanaya Henry

For this holiday season CLOT teamed up with COMME des FUCKDOWN on a full line in the typical Christmas -and also Clot signature- red color. The collection consists of hoodies, print tees, jackets and caps.

COMME des FUCKDOWN for Clot will be available at JUICE stores in Shanghai, Taiwan and Kuala Lumpur as well as online starting today.

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Read the rest of COMME Des FUCKDOWN For Clot (2 words)

© 2012 Highsnobette for Titel Media. Author: jessie | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Clot, Comme des Fuckdown, Holiday season

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Read the rest of Married To The Mob Holiday 2012 Collection (2 words)

© 2012 Highsnobette for Titel Media. Author: jessie | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Holiday 2012, M.O.B., M.O.B. Leah McSweeney, MTTM

As a parody of the emergence of the lux tee-shirt, Coi NYC (Conflic of Interest) launched a capsule collection of tees with fashion houses adapted to New York neighborhoods, and a clever play on words: Ballinciaga/Harlem, Bodega Vendetta and Giraunchy. Spotted at Lesmads. See the very cool packaging on the flip.

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Read the rest of Coi NYC ‘Ballinciaga’ Tee (0 words)

© 2012 Highsnobette for Titel Media. Author: SGP-Editor | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Ballinciaga, COI NYC