Madewell is a line that looks obvious but isn’t as available at retail as much as one might guess given how creative-types, especially fashion editors, tend to like this look: on-trend silhouettes (in this case trousers and woven tops), slim-fitting but not tight and a little earthy. Basically it’s the look pushed by Lucky magazine (at least prior to the firing of Kim France), which is good because there is need for it in the marketplace. Still, one can’t help but dream it could be just a touch edgier. More images on the next page. Via WWD.

From street photographer Tommy Ton’s blog, we get a preview of Thom Browne’s first collection for women. Like men’s it has a prim yet quirky edge (check out the mermaid print on the next page and the over sized plaid skirt above) to it, and one can perfectly imagine a women in one of these dresses linked arm in arm with a man in a Thom Browne suit. Via Fashioncopious. More on the next page.

Enjoy a  complete  look at London’s ‘ Sophie Hulme’s Autumn/Winter 2010 Collection, hands down one of my favorite labels. Images courtesy of Sophie Hulme.Some the outerwear is now  available at luisaviaroma!

J.Crew Collection looks pretty boss and there are a couple of offerings like the leather pants on this page that will have your eyes lingering. Still, even though it’s the higher-priced Collection line, it strikes me as pricey given the name. I mean, the pants in the image above are 1,400 beans! Via Popbee.

Created in 2006 by Deborah Sams and Marylou Ryan, Bassique is a line centered around providing the timeless basics that help propel individual style. Spring 2011 is sleek and very versatile with muted colors, pretty much love at first sight. Take a closer look on the next page

L.A. unisex accessory brand Han Cholo presents its super-stoned out Autumn 2010 lookbook, entitled, “Hollywood Forever.” Warning, watching it may give you a contact high or at the very least put you in the mood for a hot makeup session with a stranger. Via Hellz.

Based in Belgium, the duo  behind Filles à Papa  (translation: daddy’s girls) were  inspired by their love of fashion and the energy of New York City, combined with the bling  of Vegas, the laid back street style of Los Angeles and the seductive nights of Ibiza. With not too much bells and whistles we find something very cool about this new line. View their Spring/Summer 2011 collection lookbook on the next page.

Refinery29 has the latest lookbook for The Lake & Stars Spring 2011 offerings, which is quite a departure from the eye-popping ’70s porn themes of the last lookbook. Inspired by religous cults, the latest one isn’t as fun and the budget seems lower, but oh well, better that the brand keeps it moving than dwell on the past. On this page and after the flip are straight shots of the product, whose theme remains the same–retro-naughty garments, which in many cases work as well as outerwear as lingerie, thanks to modern fabrics and details. The lookbooks may change, but the garments remain perfect for all the high IQ sex queeens who love to flaunt their stuff.  

Enjoy a look at the latest b.Store women’s collection film directed by Ivana Bobic and Rain Lin.  Titled “Leaving Dreamland,”  the film takes a nostalgic look at Los Angeles with crisp apparel shots that illustrate how fashion film can be  a beautiful medium for capturing the mood of a collection. Enjoy!

Now that the NY Fashion Week is over, we’re starting to hear from some of our favorite indie brands, including Claw Money, whose super fantastic claw logo knows no match among her peers. This time, designer mastermind Claudia combined the logo with one of her fave shopping destinations, Bloomies, using the same font from the famoux lux chain to creat ” Clawmingdales.” The autumn collection features three-quarter-length sleeve shirts, loose-fitting crop tops, and a kimono sleeve tee, plus sweatsuits, leggings and even a pair of panties, in tan, navy and charcoal. The featured model? Why that would be notorious grafitti artist, Utah.