
Last night we scoured the streets of Soho during fashion ’s night out, to see how the shopping festivity was was going to take place. The always buzzing neighborhood of Soho was filled with pedestrians going from store to store enjoying various events, food , drinks and music. Levis & Costume National were jamming!
As the shopping night seemed to have been successful for big brands and retailers who aggressively advertised to pull crowds into their stores. Independent designers and boutiques we visited experienced a slight increase in traffic but pretty much no sales. One handsome boutique owner even compared the night to ‘halloween for fashion” an interesting analogy when I for one was looking forward to see a plethora of decked out individuals perusing the street but I was left underwhelmed. Nonetheless duo above , too fabulous for words, allowed me to have my first Garance/Tommy Ton moment . Next page for a closer look at FNO in Soho.
